Taco Bell is a brand that has gone under a lot of change lately. Between their Cantina menu, Fourth Meal, "Live Mas", Breakfast, Volcano, Sriracha, etc. tying it all together has been hard. The company pushes nightlife and 7am breakfast simultaneously. They push healthy black bean and avocado burritos next to quesoritos. There's multiple menus, thousands of options, and a seemingly infinite amount of combinations. My goal was to rebrand Taco Bell in three days. Here are the results.
The nightlife aspect combined with "Live Mas" is a solid campaign. Fast food is for people who live fast. The new logo is a welcome change from their vertical purple monstrosity. The old one is complex and features many colors. The new one is a logical progression based on the history of the brand's design. Let's continue to incorporate a bell, albeit, a simpler one. Let's clean up the type and modernize it. A friend said during a brainstorming session that the old logo looks like it's trapped in the colorful early nineties, and I couldn't agree more.
In changing the logo comes changing much of the collateral and packaging. The new black burrito wrap features a darkened night-sky. The stars provide a subtle background while the message "Live Mas" stands out as the primary message. The sauce packets have been updated because it looks like the old ones hadn't been updated in years. The colors follow a design structure based on symbols, which I'll touch on more later. The cute one-liner jokes are still there because it's iconic. It's what really makes it a taco bell sauce packet.
This is a branding concept for a show on At The Drive In's tour that totally did not happen in Pomona, California at The Glass House venue. I wanted to produce a concept piece for if this show actually did happen, which it never would, and do a full campaign. Included is the flyer with scissor imagery, inspired by the band's song "One Armed Scissor", as well as a program, and a commemorative shirt showing the scissors.
Yggdrasil is an organic tea that is infused with flowers and fruits. Tea is a staple in my kitchen. I drink it nearly every day. I am a total snob about it. This is a product concept for people like me, who are daily tea consumers, who maybe want to turn their day up a notch.
Flyers: Posters Through Time
This is an anthology of flyers I've made. I make a lot of flyers. These were all used in one way or another to promote their corresponding events.
Occasionally, I work on original pieces and have chosen to upload select pieces to my portfolio. I love working in layout and I love working with space. My work is inspired by solitude, silence, and the inner-voice.
This Will Haunt Me (digital manipulation, 2018)
Sick (digital manipulation, 2015)
Sick II (digital manipulation, 2015)
Cut & Stitch
Cut & Stitch is a mid-to-high end clothing concept piece. A clothing store for twenty-somethings with credit cards.
This is a series of promotional materials for the long-awaited return of the cult television show Twin Peaks. People have been enjoying this abstract sci-fi murder mystery masterpiece since it debuted in 1990. These are conceptual promotional materials: A poster campaign and a coffee mug.
Soothsayer Hot Sauce
Soothsayer Hot Sauce is a Chicago-based hot sauce company specializing in flavor over heat. This is a vertically-oriented website made for them which operates as an informational page, a customer service center, and most importantly, a storefront.
Anxious & Angry
Anxious & Angry is a podcast / clothing business run by Ryan Young from Off With Their Heads. They support and manage the merchandise of several bands. Here are some of the designs that we worked on together.
I play in a band called Dollar Signs so of course I get stuck designing all of our things. Here are the things.
Look us up on Spotify or go to dollarsigns.bandcamp.com to listen
Plow United was a punk band from Philadelphia and I was hired to work on the art and layout for their Everything 7" record.